Account and campaign planning
I'll assess Google Ads, Meta Ads or another relevant platform against your audience, offer, account eligibility and budget. You and I will agree the objectives and who approves what.
Attract / Advertising & Campaign Setup
Connect the campaign to the page, the enquiry and the evidence.
Scoped Google or Meta advertising setup, campaign pages and measurement, with your budget under your control.
Paying for clicks without a relevant landing page or a trustworthy conversion signal makes decisions harder. Start with a clear offer, a spending limit and a way to evaluate meaningful actions.
The work
How I can help.
Deliverables are agreed individually. This is a service menu, not a claim that every tool is needed, included or already configured.
Campaign setup
I'll prepare the agreed campaigns, targeting and creative inputs. We'll review audience exclusions, location settings and spending limits together before activation.
Landing pages
I'll align the message, page and contact or purchase path. Ad creative production and new landing pages must be agreed explicitly, not assumed as extras.
Conversion measurement
You and I can agree Google Ads conversion tracking or Meta Pixel where appropriate. The Pixel measures permitted website events for Meta advertising; describing the service does not mean it is installed on this website.
Management and reporting
If we agree ongoing management, I'll review spend, leads and conversion quality, record changes and explain attribution limits. Remarketing requires appropriate consent and sufficient eligible audience data.
Delivery
From the current situation to a tested handover.
No guaranteed leads, revenue, return on ad spend or platform approval. Campaigns launch only after access, tracking, policy review, billing and spending authority are confirmed.
- I'll check platform fit, account access, billing, landing-page readiness and measurement.
- Agree campaign scope, management fee, direct platform budget and approval limits.
- I'll implement and test the setup, then get your approval before spending begins.
- I'll compare performance with the agreed goals. Together, we'll decide what to adjust, pause or stop.
Ownership & scope
Your business stays in control.
The advertising account and billing method should belong to your business. You pay Google, Meta or the selected platform directly; I receive management access, not ownership of your budget.
One-time project
Account assessment, initial campaign setup, landing page or tracking setup can be scoped as projects. Custom quote.
Optional ongoing work
Management is a separate service fee for agreed campaign work, analysis and reporting. It does not include your advertising spend, unlimited creative or guaranteed results.
Before we start
Common questions.
Who pays the advertising budget?
You pay the platform directly from your account. My setup or management fee is separate and confirmed in writing.
Can you tell which ads generate leads?
With appropriate conversion tracking and consent, reporting can connect some leads to campaigns. Ad blockers, attribution windows and cross-device journeys mean it is not a perfect ledger.
Can I pause the work or campaigns?
Yes, within the agreed service terms. Account ownership lets you control spending; the agreement defines who can change campaigns and how urgent stop requests are handled.
Connected services
Buy one useful piece, or connect it to the next step. There is no requirement to buy everything.
Start with the need
Find the next useful improvement.
Tell me what your business needs to achieve. I will help identify the right scope before tools or ongoing fees are chosen.