Measurement plan
Together, we'll define success: accepted enquiries, confirmed bookings or completed purchases. A phone or email click shows intent, not proof of a sale.
Measure / Analytics & Conversion Tracking
Know what people do after they arrive.
Consent-aware measurement that separates visits and clicks from real enquiries, bookings and sales.
Traffic without measurement is guesswork. A useful setup helps answer where visitors come from, which pages lose them and which channels contribute to meaningful business actions.
The work
How I can help.
Deliverables are agreed individually. This is a service menu, not a claim that every tool is needed, included or already configured.
GA4 and Tag Manager
Google Analytics 4 reports website usage. Google Tag Manager manages approved tags. I can set them up in your accounts within an agreed scope, including documented events and consent controls.
Campaign attribution
I'll use consistent UTM campaign labels, Search Console data and platform reports to compare sources. I won't put names, email addresses or other personal data in URLs or event parameters.
Conversion implementation
I'll test forms, CTA clicks, booking and purchase events against actual success states. I may need access to third-party booking or ecommerce tools to verify completion.
Marketing connections
Google Ads conversions, Meta Pixel and, where justified, Meta Conversions API can be separately scoped. CAPI sends selected events server-side and requires secure credentials, consent handling and deduplication; it is not a privacy bypass.
Useful reporting
We'll agree a simple dashboard or report showing sources, important pages, drop-off and conversions. I'll explain data gaps and separate observations from recommendations.
Delivery
From the current situation to a tested handover.
Locriva currently loads no GA4, GTM, Meta Pixel or advertising trackers on this website. Those are scoped client services, not claims of active integrations or perfect attribution.
- Agree the business questions and a small event dictionary.
- I'll check account ownership, lawful consent handling and the platform access needed with you.
- I'll implement tags and events, then test consent, rejection, duplicates and true completion.
- I'll hand over the setup and reporting guide. We'll agree further reviews only where useful.
Ownership & scope
Your business stays in control.
Your GA4 property, Tag Manager container, Search Console property and advertising accounts should be client-owned. The agreement defines access, retention and handover of reports.
One-time project
Measurement planning, account configuration and tested event implementation as a custom-quoted setup project.
Optional ongoing work
Periodic analysis, reports and measurement maintenance when agreed. Ongoing work focuses on decisions and data quality, not screenshots of visitor counts.
Before we start
Common questions.
Can you track submitted forms?
Yes when the form system exposes a trustworthy accepted-submission event. Opening an email draft or clicking Submit is not counted as a successful enquiry.
Will tracking work without consent?
Optional analytics and marketing should remain off until the required permission is given. Some visits and conversions will therefore be absent from reports.
Do I need both GA4 and GTM?
Not always. Tool choice follows the requirements. A smaller implementation can be easier to maintain; a tag manager is not a reason to install unnecessary tags.
Connected services
Buy one useful piece, or connect it to the next step. There is no requirement to buy everything.
Start with the need
Find the next useful improvement.
Tell me what your business needs to achieve. I will help identify the right scope before tools or ongoing fees are chosen.